Music Research Project Blog

In this research assignment, we were assigned to create a marketing campaign for two artists/bands that fall under the same company. We were told to get into groups purely to receive our genre of music. My group got the genre of rock, and we each started to research rock bands/artists that we knew of. We then found the music label company in which these two artists were signed under, most of them being under the same company because doing two companies would be harder. Unfortunately, that is what I did since I chose two of my favorite rock bands and they were not under the same company.

After this, we started to research the company in which we chose, my companies being Warner Records and Roswell Records. We then were told to write a brief section on the history of that music production company and then you would do the same for your artists/bands, in which I chose Deftones and Foo Fighters. After this, you were told to write about their target audience, how they represent themselves, and how they market themselves as their own artist/band. To do this, it was encouraged that we go onto their website. As we went onto their websites, it would give lots of information about them such as who they are, a brief history on them, and how they became successful. In these websites they would also include things as a place to buy merchandise, a place to see the next available tours, and a place to buy tickets which would all be accessible with the click of a button.

Many artists/bands use social media which was also linked in their website. From there, we would analyze the use of their social media to how they used it to market themselves, such as music videos. We also analyzed their non-digital media representation and were told how that affected them too.

After all this, we wrote an essay. Then, the next day we had the class, we learned about the project and what we must do for it. Each group received four songs in which we were allowed to pick from to create our campaign and music video. It was required that our music video should be a minute and thirty seconds at least and use one of the techniques (promotional, storytelling, and artistical) to be properly utilized as the format for it. We also were assigned to totally forget the original creator of the song and create our own new person or group of people. We would create a presentation, a blog, and a music video.

How we thought of all this was to figure out which song we would choose. My group chose a song that sounds good for storytelling, as this is the format we wanted to use. We then started to come up with ideas of who might the creator of the song be. We thought about making it a group and what we would have to do to represent them to the media spere in order to create our audience. We also thought about what name and representation this band would have on the media and also how the song related to the creator.